Core Services.
Ongoing or high-involvement partnerships that bring clarity, creative momentum, and experienced brand leadership into your business.
Part-time senior brand leadership and strategic direction
Strategic brand planning, creative and campaign oversight, team mentorship, and partner leadership delivered as an embedded extension of your business.
Format: 2–3 days per week · Ongoing retainer
Defining your brand’s foundation, positioning, and true north
A focused engagement to clarify who you are, what you stand for, and how your brand shows up. Creating alignment across strategy, messaging, and execution.
Format: Fixed-term project · Typically 3–6 weeks
End-to-end leadership for rebrands, launches, & integrated campaigns
From strategy through to rollout, Cræft leads complex brand and campaign projects with clarity, consistency, and care.
Format: Fixed-term project · Typically 4–12 weeks
Senior leadership support for agencies and client portfolios
Strategic and creative leadership that strengthens client partnerships, elevates output, and brings added capacity and perspective to agency teams.
Format: Typically 2–3 days per week
Specialist Services.
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A clear-eyed assessment of brand and content performance
Evaluates brand clarity, consistency, messaging, and content effectiveness across channels, with prioritised, actionable recommendations. -
A practical guide to how your brand works
A designed playbook capturing your brand’s purpose, positioning, tone, and expression, aligning teams and partners around a shared point of view. -
A clear plan for what to do next
A 6–12 month roadmap connecting strategy, content, and channels to defined business goals. -
Designing clearer processes that make good work easier
Hands-on support to review, design, and embed smarter marketing operations — from workflows and briefing systems to roles, rhythms, and decision-making.
(Ideal for teams or agencies needing clarity, consistency, and stronger delivery.) -
Alignment-led sessions with real outcomes
Tailored workshops designed to unlock clarity, alignment, and creative direction. From brand foundations to ways of working. -
Strengthening leadership in client-facing roles
Practical training focused on client relationships, communication, delivery excellence, and confidence. -
1:1 guidance for brand and marketing leaders
Ongoing support to build strategic thinking, leadership capability, and confidence.
