Cræft is a fractional brand consultancy built on the belief that meaningful progress doesn’t come from doing more, it comes from thinking clearly, creating with intention, and executing with care.
We partner with ambitious founders, marketing teams, and agencies at pivotal moments of growth, when direction feels blurred, when work needs elevation, or when extra strategic support is needed to move forward with confidence.
Cræft brings senior brand leadership without the overhead of a full-time hire. From defining brand foundations and strategic direction, to guiding creative thinking, building practical systems, and steering execution, we embed deeply as an extension of your team.
The result is clarity that creates focus, creativity that inspires momentum, and craft that raises the standard across decisions, systems, and work.
About Cræft.
Cræft was founded by Landi de Kock, a brand leader with over a decade of experience shaping some of South Africa’s most recognisable FMCG, e-commerce, and challenger brands.
Having led brand strategy, creative direction, and cross-functional teams within leading agencies, Landi brings a rare blend of strategic rigour, creative judgement, and operational fluency. She understands what it takes to build brands from the inside, aligning teams, partners, and work around a clear point of view.
Her approach is calm, considered, and human-led: bringing clarity where there is complexity, elevating thinking without ego, and creating the conditions for strong work to thrive.
Cræft reflects this philosophy: thoughtful brand leadership that balances intelligence with warmth, ambition with care, and strategy with beautifully crafted execution.
Who’s behind Cræft.
Contact us.
Interested in working together? Share a few details about your business or what you’re working on and we’ll be in touch shortly.
Email
hello@craeft.co.za
Phone
+27 72 299 9327
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